At "The First Look" event at CES 2026, Samsung outlined its strategy for integrating artificial intelligence (AI) into its ecosystems. The company's stated goal is to use AI as a foundation for connecting research, product design, and user experience in the mobile experience, visual display, and home appliances sectors.
In the video sector, the producer presented the Micro RGB 130 inch, which will also be available in Switzerland. The panel uses the Micro RGB AI Engine Pro for the control of the individual red, green and blue diodes. The software management is entrusted to the Vision AI Companion (VAC), an AI-based assistant that provides personalized content recommendations. In terms of signal processing, the following functions have been introduced: AI Soccer Mode Pro, dedicated to the optimization of sports images, and AI Sound Controller Pro for calibrating ambient volumes and dialogues.
The 2026 TV range will support the standard HDR10+ ADVANCED and will include the spatial audio system Samsung Eclipsa Audio. Among the models presented are the’OLED S99H thin and portable projector The Freestyle+. The operating system Tizen OS You will receive guaranteed updates for seven years from the date of purchase.
In the gaming sector, the line Odyssey expands with five models, including the monitor Odyssey G9 6K 3D, the new Odyssey G6 and three variants of the’Odyssey G8. The audio offering includes WiFi systems Music Studio 5 e Music Studio 7, made with a design inspired by Erwan Bouroullec's “Dot” concept.
For the domestic environment, the refrigerator Bespoke AI Family Hub integrate now Google Gemini for the function AI Vision, which allows for the tracking of stored products. New software features include:
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“What's for Today?”: Recipe suggestions based on available ingredients.
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Video to Recipe: Convert video content into text-based cooking instructions.
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FoodNote: weekly report on eating habits.
The fabric treatment line includes the Bespoke AI Laundry Combo and the Bespoke AI AirDresser, equipped with the function Auto Wrinkle Care for removing creases using steam and air jets. Floor cleaning is entrusted to the Bespoke AI Jet Bot Steam Ultra, robot equipped with processor Qualcomm Dragonwing and active 3D sensor for identifying obstacles and liquids.
On the digital health front, Samsung presented Care Companion, a solution that uses data from smartphones and wearable devices for proactive prevention. The company has also launched research programs to detect early signs of dementia through mobility and language monitoring via wearable devices. Data protection for the entire ecosystem is entrusted to the platforms Samsung Knox e Knox Matrix.