At the Home 2026 trade show in Zurich, taking place from April 18 to 21 at the city's exhibition center, Samsung will present its technology strategy for the Swiss market. The event marks the national debut of Micro RGB technology applied to consumer televisions, with models on display in Hall 3, Stand H3.10.
The 2026 TV range introduces the use of red, green, and blue diodes smaller than 100 micrometers, a configuration that eliminates the need for color filters or quantum dot converters. The Micro RGB Precision Color 100 system ensures full coverage of the BT.2020 color space. The new screens are equipped with the Micro RGB AI Engine Pro processor, which enables features such as Micro RGB HDR Pro and real-time color enhancement. The models on display include 65- and 75-inch models, part of a broader range that includes diagonals up to 115 inches. The R95H series models also include the Eclipsa spatial audio system and are ready for the Wireless One Connect module.
Artificial intelligence integration is handled by the Vision AI Companion platform. This application transforms the TV into an active home control center, capable of providing personalized suggestions, managing conversational searches, and adjusting audio and video settings based on user habits.
The AI Living concept extends to the home appliances division with the Bespoke AI line. The fair will feature new refrigerators equipped with AI Vision, capable of automatically recognizing up to 37 types of fresh food and suggesting recipes via Bixby. Also on display will be the Bespoke AI washing machines, which boast higher energy efficiency than the European Class A requirements (the 65%), and new extraction systems with automatic surface adaptation. All devices are coordinated via the SmartThings app, which allows for remote management and energy consumption monitoring via the AI Energy Mode. Public access is scheduled for the weekend of April 18th and 19th.