IFA 2026: Dreame Strengthens Its Leadership in Europe and Expands Its Ecosystem

Dreame Technology recorded revenue growth for the 91% in the first half of 2026 compared to the same period of the previous year, confirming its position as the leading brand in the robot vacuum cleaner sector in Europe.

During the 2026 edition of IFA, the company presented data relating to the European market and announced the expansion of its ecosystem with the introduction of two new product categories: a range of 3D printers and a new generation of action cameras, the LEAPTIC Cube.

In the first half of 2026, Dreame achieved a market share of 39.51% in the robot vacuum cleaner segment in Western Europe. The percentages vary depending on the individual national markets:

  • Switzerland: 49%
  • Italy: 44.2%
  • Netherlands: 42.8%
  • Germany: 38.4%
  • France: 33.5%
  • Spain: 23%
  • United Kingdom: 19.3%
  • Belgium: 68%

The brand's products are currently available in over 120 countries, reaching more than five million households in Europe. The distribution network includes over 10,000 physical stores globally, in addition to expanding monobrand stores. By the end of 2026, the company plans to operate 23 flagship stores in Europe, including new flagship stores in Barcelona, Rome, Zurich, and Oberhausen.

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At the Berlin trade fair, the company officially launched the Dreame Group, a new corporate structure encompassing the Dreame, MOVA, and NAVEE brands. This organization brings together research and development, engineering, and international marketing activities to coordinate the technological development of the individual brands within a single industrial platform.

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