{"id":75490,"date":"2026-09-04T11:32:57","date_gmt":"2026-09-04T09:32:57","guid":{"rendered":"https:\/\/www.joypad.ch\/?p=75490"},"modified":"2026-09-04T11:33:02","modified_gmt":"2026-09-04T09:33:02","slug":"ifa-2026-dreame-strengthens-its-leadership-in-europe-and-expands-its-ecosystem","status":"publish","type":"post","link":"https:\/\/www.joypad.ch\/en\/ifa-2026-dreame-rafforza-la-leadership-in-europa-e-amplia-il-proprio-ecosistema\/","title":{"rendered":"IFA 2026: Dreame Strengthens Its Leadership in Europe and Expands Its Ecosystem"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Dreame Technology recorded revenue growth for the 91% in the first half of 2026 compared to the same period of the previous year, confirming its position as the leading brand in the robot vacuum cleaner sector in Europe. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"127\" src=\"https:\/\/www.joypad.ch\/wp-content\/uploads\/2024\/08\/dreame-logo.png\" alt=\"\" class=\"wp-image-68168\" style=\"width:273px;height:auto\" srcset=\"https:\/\/www.joypad.ch\/wp-content\/uploads\/2024\/08\/dreame-logo.png 1000w, https:\/\/www.joypad.ch\/wp-content\/uploads\/2024\/08\/dreame-logo-790x100.png 790w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">During the 2026 edition of IFA, the company presented data relating to the European market and announced the expansion of its ecosystem with the introduction of two new product categories: a range of 3D printers and a new generation of action cameras, the LEAPTIC Cube.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.joypad.ch\/wp-content\/uploads\/2026\/09\/Front\u2011White-1024x1024.png\" alt=\"\" class=\"wp-image-75492\" srcset=\"https:\/\/www.joypad.ch\/wp-content\/uploads\/2026\/09\/Front\u2011White-1024x1024.png 1024w, https:\/\/www.joypad.ch\/wp-content\/uploads\/2026\/09\/Front\u2011White-515x515.png 515w, https:\/\/www.joypad.ch\/wp-content\/uploads\/2026\/09\/Front\u2011White-150x150.png 150w, https:\/\/www.joypad.ch\/wp-content\/uploads\/2026\/09\/Front\u2011White-12x12.png 12w, https:\/\/www.joypad.ch\/wp-content\/uploads\/2026\/09\/Front\u2011White.png 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In the first half of 2026, Dreame achieved a market share of 39.51% in the robot vacuum cleaner segment in Western Europe. The percentages vary depending on the individual national markets:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Switzerland: 49%<\/li>\n\n\n\n<li>Italy: 44.2%<\/li>\n\n\n\n<li>Netherlands: 42.8%<\/li>\n\n\n\n<li>Germany: 38.4%<\/li>\n\n\n\n<li>France: 33.5%<\/li>\n\n\n\n<li>Spain: 23%<\/li>\n\n\n\n<li>United Kingdom: 19.3%<\/li>\n\n\n\n<li>Belgium: 68%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The brand&#039;s products are currently available in over 120 countries, reaching more than five million households in Europe. The distribution network includes over 10,000 physical stores globally, in addition to expanding monobrand stores. By the end of 2026, the company plans to operate 23 flagship stores in Europe, including new flagship stores in Barcelona, Rome, Zurich, and Oberhausen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.joypad.ch\/wp-content\/uploads\/2026\/09\/Aqua20-Pro-Ultra-Roller-X-Complete-Marble-Black-1024x1024.jpg\" alt=\"\" class=\"wp-image-75493\" srcset=\"https:\/\/www.joypad.ch\/wp-content\/uploads\/2026\/09\/Aqua20-Pro-Ultra-Roller-X-Complete-Marble-Black-1024x1024.jpg 1024w, https:\/\/www.joypad.ch\/wp-content\/uploads\/2026\/09\/Aqua20-Pro-Ultra-Roller-X-Complete-Marble-Black-515x515.jpg 515w, https:\/\/www.joypad.ch\/wp-content\/uploads\/2026\/09\/Aqua20-Pro-Ultra-Roller-X-Complete-Marble-Black-150x150.jpg 150w, https:\/\/www.joypad.ch\/wp-content\/uploads\/2026\/09\/Aqua20-Pro-Ultra-Roller-X-Complete-Marble-Black-1536x1536.jpg 1536w, https:\/\/www.joypad.ch\/wp-content\/uploads\/2026\/09\/Aqua20-Pro-Ultra-Roller-X-Complete-Marble-Black-2048x2048.jpg 2048w, https:\/\/www.joypad.ch\/wp-content\/uploads\/2026\/09\/Aqua20-Pro-Ultra-Roller-X-Complete-Marble-Black-12x12.jpg 12w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Aqua20 Pro Ultra Roller X Complete<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">At the Berlin trade fair, the company officially launched the Dreame Group, a new corporate structure encompassing the Dreame, MOVA, and NAVEE brands. This organization brings together research and development, engineering, and international marketing activities to coordinate the technological development of the individual brands within a single industrial platform.<\/p>","protected":false},"excerpt":{"rendered":"<p>Dreame Technology ha registrato una crescita del fatturato del 91% nel primo semestre del 2026 rispetto all\u2019analogo periodo dell\u2019anno precedente, confermandosi come marchio leader nel settore degli aspirapolvere robot in Europa. Durante l\u2019edizione 2026 dell\u2019IFA, l\u2019azienda ha presentato i dati relativi al mercato europeo e annunciato l\u2019espansione del proprio ecosistema con l\u2019introduzione di due nuove [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":75491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[601],"tags":[],"class_list":["post-75490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IFA 2026, Dreame rafforza la leadership in Europa e amplia il proprio ecosistema<\/title>\n<meta name=\"description\" content=\"Dreame consolida la leadership in Europa nel settore dei robot aspirapolvere e amplia il proprio ecosistema di prodotti allIFA 2026.\" \/>\n<meta name=\"robots\" content=\"index, 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